IHBS understands what is required to be an aggressive player in the market place. We will assist you in developing a marketing campaign to effectively target both internal and external audiences.

Research

Analyze target geographic markets to gain an understanding of the market which will assist in the development, placement and communication of services and product lines. Qualitative and quantitative methods are used, depending on what best fits your needs.

Advertising & Communications

Develop comprehensive marketing and advertising campaigns that use the full spectrum of initiatives to create and implement service line communications. Included are web site, public relations tools, promotions and e-marketing.

Branding

Creating a brand identity for your organization involves many aspects of your business. It begins with an analysis of your organization’s culture, policies and procedures, management philosophies and styles, service lines and customer service programs. Products and services are reviewed to determine marketability, market placement, packaging and promotion. The final aspect to establishing your brand is to educate all staff to the meaning of the brand to ensure its integrity.

Competition and Referral Analyses

Identify and analyze competitive threats to your services. Target referral sources that align with your business services and create a communication strategy to receive patients.

IHBS understands what is required to be an aggressive player in the market place. We will assist you in developing a marketing campaign to effectively target both internal and external audiences.

Research

Analyze target geographic markets to gain an understanding of the market which will assist in the development, placement and communication of services and product lines. Qualitative and quantitative methods are used, depending on what best fits your needs.

Advertising & Communications

Develop comprehensive marketing and advertising campaigns that use the full spectrum of initiatives to create and implement service line communications. Included are web site, public relations tools, promotions and e-marketing.

Branding

Creating a brand identity for your organization involves many aspects of your business. It begins with an analysis of your organization’s culture, policies and procedures, management philosophies and styles, service lines and customer service programs. Products and services are reviewed to determine marketability, market placement, packaging and promotion. The final aspect to establishing your brand is to educate all staff to the meaning of the brand to ensure its integrity.

Competition and Referral Analyses

Identify and analyze competitive threats to your services. Target referral sources that align with your business services and create a communication strategy to receive patients.