IHBS News Feed

MARKETING YOUR PRACTICE
by Sara Krill
How do you, as a physician or practice administrator, take the business of caring for sick people and apply strategy to it? Actually, it really isn’t that difficult.
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  Business Development
 

IHBS understands what is required to be an aggressive player in the market place. We will assist you in developing a sound business plan to effectively reach your identified goals.

  • Strategic business planning
    Create top-line strategic business plans to identify key short-term and long-term strategies and tactics involving all levels of staff.
  • Marketing and Advertising
    Develop comprehensive marketing and advertising campaigns that use the full spectrum of initiatives to create and implement service line communications.
  • Market Research
    Analyze target geographic markets to gain an understanding of the market’s awareness that will ultimately assist in the development and enhancement of new services and product lines.
  • Competition Analysis
    Provide comprehensive review of major competitors in the marketplace that include services, staff, market communications and identifiable threats.
  • Referral Development
    Identify target referral points that align with your business services.

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